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Partners with Electrolux, GE Appliances and Samsung in a first-of-its-kind validation program.
March 13, 2024
By: Christine Esposito
Editor-in-Chief
Through a new partnership, Electrolux, GE Appliances and Samsung have new “Tide Cold Certified” washing machines. The designation means they have a feature on them that Tide scientists have tested to deliver a better clean in cold with Tide, according to Procter & Gamble. The Tide Cold Certified program was established to help people easily identify washing machines and features that are optimized for cold water washing, and help drive behavior change. Washing with cold water reduces...
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